Google Ads Integration

What Agency Engine is

Agency Engine is a software-as-a-service customer relationship management (CRM) platform built for licensed insurance producers and agencies in the United States. Our customers use Agency Engine to capture leads from their advertising campaigns, contact and qualify those leads, schedule appointments, and track which advertising sources produce closed insurance policies.

How we use the Google Ads API

Agency Engine uses the Google Ads API for one specific purpose: offline conversion upload. When a lead captured from a Google Ads campaign progresses through our customer's sales pipeline (for example, a quote is delivered or a policy is issued), Agency Engine sends a conversion event back to the customer's own Google Ads account so their advertising optimization can improve over time.

Specifically, we:

• Authenticate to each customer's own Google Ads account using OAuth 2.0. Agency Engine never accesses Google Ads accounts the customer does not own or manage.
• Read campaign, ad group, and conversion-action metadata so the customer can map their Agency Engine pipeline stages to their Google Ads conversion actions.
• Upload offline conversions (using the Google Click ID, “gclid,” captured at the time the lead first submitted a form) when a customer-defined pipeline event occurs.
• Display aggregate performance metrics inside the customer's Agency Engine dashboard so they can see which campaigns produce policies.

Who uses this integration

The integration is available only to authenticated Agency Engine customers who hold an active subscription and who connect their own Google Ads account via OAuth. Agency Engine does not resell, redistribute, or otherwise expose Google Ads API access to unauthenticated visitors, free-tier users, or third parties.

Compliance and data handling

Agency Engine's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We do not use Google user data for advertising to that user, do not sell Google user data, and do not allow humans to read Google user data except as required for security, legal compliance, or with the customer's explicit consent.

Full details on how we collect, store, and protect customer data are available in our Privacy Policy and Terms of Service.

Contact

Questions about the Google Ads integration or our API use can be sent to [email protected].